How to set the limit the count of events/tags in GTM to one?

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Often times, events/conversions are only useful when counted once. Multiple firing of the same tag is not always idea.

Platforms like Google Ads have options like this but when using GTM for FB ads, it's not an option, at least from what I can see.

Does anyone know how to use GTM to maximize the occurrences of a tag fire?

1 Answers

Maybe you can try this setting in Tag.

Advanced setting -> Tag Firing Options

Once per page. It will make sure this tag only fire once.

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