Just a few ways using GNU awk for:
multi-char RS and RT:
$ echo 'See [ "you" later' |
awk -v RS='"[^"]*"' 'RT{ print substr(RT,2,length(RT)-2) }'
you
the 3rd arg to match():
$ echo 'See [ "you" later' |
awk 'match($0,/"([^"]*)"/,a){ print a[1] }'
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gensub() (assuming the quoted string is always present):
$ echo 'See [ "you" later' |
awk '{print gensub(/.*"([^"]*)".*/,"\\1",1)}'
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FPAT:
$ echo 'See [ "you" later' |
awk -v FPAT='[^"]*' 'NF>2{print $2}'
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$ echo 'See [ "you" later' |
awk -v FPAT='"[^"]*"' 'NF{print substr($1,2,length($1)-2)}'
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patsplit():
$ echo 'See [ "you" later' |
awk 'patsplit($0,f,/"[^"]*"/,s){print substr(f[1],2,length(f[1])-2)}'
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the 4th arg to split():
$ echo 'See [ "you" later' |
awk 'split($0,f,/"[^"]*"/,s)>1{print substr(s[1],2,length(s[1])-2)}'
you