`org-export-to-html` does not export ANSI colors

The Issue

after running org-export-to-html on the following code:

#+BEGIN_SRC shell :exports both :results output
  echo -e "\e[0;31mOUTPUT\e[0m"
#+END_SRC

OUTPUT is exported in black color

Desired output

OUTPUT being exported in red color

Proposed solution

The following code exports the output to html using (aha)

#+BEGIN_SRC shell :exports both :results output html
  echo -e "\e[0;31mOUTPUT\e[0m" | aha
#+END_SRC

The issue with the proposed solution

The initial command is just echo -e "\e[0;31mOUTPUT\e[0m" not echo -e "\e[0;31mOUTPUT\e[0m" | aha