In GA4, I am using a custom event to send AB Tests metadata from my Adobe Target experiences.
The code is as follows:
window.gtag('event', 'ab_test', {
'test_name':'${campaign.name}',
'test_id':'${campaign.id}',
'variation_name':'${campaign.recipe.name}',
'variation_id':'${campaign.recipe.id}',
})
Checking the network requests and the Debug View I know that the data is properly sent (and received).
In the Explore reporting feature I have created a Free from report with my AB Test Variation Name as a dimension, AB Test Name as a column, and Conversions, Transactions, Purchase Revenue as metrics.
Furthermore, I have created 2 segments, one identifying visitors having an ab_test event count > 0 and the other < 0. This segment is created at a User scope. (also tried at a session scope). But in any case, all the metrics always end up empty.
My expectation is obviously that I could correlate the exposure to an AB Test to sales and other conversion metrics.
Any idea why the data isn't showing up?