The Facebook Conversion API events are more powerful than the Facebook Web Pixels. The Conversion API event gets fired through backend logic. you can use the ajax call from the front end, and check the event triggers on the Facebook panel
Facebook Pixel Conversion API
https://developers.facebook.com/docs/marketing-api/conversions-api/
you can generate the access token from https://business.facebook.com/event_manager select your site and generate the Facebook pixel
javascript ajax function and you can simply call this ajax function where you want to trigger pixel
Function Call
let event_id = d.getTime();
fbq_custom("PageView", window.location.href, {event_id: 'PageView-'+event_id}, {event_id: 'PageView-'+event_id}) }
Function Definition
function fbq_custom(trace = 'PageView', source_url = '', data = {}){
data.trace = trace;
data.source_url = source_url
$.ajax({
url: "/conversionAPI/",
data: data,
type: "post",
success: function (data) {
console.log(data);
console.log("server event test");
}
});
}
I just use this package
https://github.com/facebook/facebook-php-business-sdk
PHP API
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;
use FacebookAds\Object\ServerSide\Content;
use FacebookAds\Object\ServerSide\CustomData;
use FacebookAds\Object\ServerSide\DeliveryCategory;
use FacebookAds\Object\ServerSide\Event;
use FacebookAds\Object\ServerSide\EventRequest;
use FacebookAds\Object\ServerSide\Gender;
use FacebookAds\Object\ServerSide\UserData;
$trace = $_POST['trace'];
$source_url = $_POST['source_url'];
$firstname = $_POST['firstname'] ? $_POST['firstname']: "";
$lastname = $_POST['lastname'] ? $_POST['lastname']: "";
$phone = $_POST['telephone'] ? $_POST['telephone']: "";
$email = $_POST['email'] ? $_POST['email']: "";
$event_id = $_POST['event_id'] ? $_POST['event_id']: "";
$action_source = $_POST['action_source'] ? $_POST['action_source']: "website";
$access_token = 'here you need to add the access token';
$pixel_id = 'your pixel id';
if (is_null($access_token) || is_null($pixel_id)) {
throw new Exception(
'You must set your access token and pixel id before executing'
);
}
Api::init(null, null, $access_token);
$api = Api::instance();
$api->setLogger(new CurlLogger());
$events = array();
$user_data = (new UserData())
->setClientIpAddress($_SERVER['REMOTE_ADDR'])
->setClientUserAgent($_SERVER['HTTP_USER_AGENT'])
->setEmail($email)
->setPhone($phone)
->setFirstName($firstname)
->setLastName($lastname);
$custom_data = (new CustomData());
$event = (new Event())
->setEventName($trace)
->setEventTime(time())
->setEventId($event_id)
->setEventSourceUrl($source_url)
->setActionSource($action_source)
->setUserData($user_data)
->setCustomData($custom_data);
$events = array();
array_push($events, $event);
$request = (new EventRequest($pixel_id))
->setEvents($events);
$response = $request->execute();
print_r(array(
"status" => 200,
"message" => "pixel code added successfully",
"source_url" => $source_url,
'trace' => $trace,
'event_id' => $event_id,
"response" => $response,
"user_data" => $user_data,
"event" => $event
)) ;
