Load csv file into SQL Server table

I am trying to bulk copy from my .csv file into a SQL Server table, but it's not working.

CSV file content:

empid,first_name,last_name
1,Jeni,G
2,Niki,S
3,Broke,D

SQL Server table structure:

CREATE TABLE [dbo].[emp]
(
   [empid] [varchar](109) NOT NULL,
   [first_name] [varchar](109) NULL,
   [last_name] [varchar](19) NULL
) ON [PRIMARY]

Format file:

11.0
133
1       SQLCHAR             0       0       "\""         1      empid                                                                                   SQL_Latin1_General_CP1_CI_AS
2       SQLCHAR             0       100     "\"\t\""     2        first_name                                                                            SQL_Latin1_General_CP1_CI_AS
3       SQLCHAR             0       100     "\"\t\""     3     last_name                                                                            SQL_Latin1_General_CP1_CI_AS

Batch script:

 BULK INSERT [dbo].[emp] FROM 'C:\emp.csv' 
 WITH 
     (FORMATFILE='C:\emp.fmt');

Can anyone please let me know how to achieve bulk copy data from a .CSV file into a SQL Server table? Is there any other possibilities - if so, please let me know!

Thanks,