so im trying to import data from openinsider.com this site provides information about insiders buying and selling stock in a company etc.
to pull the data need im using this =IMPORTHTML(A3,"table",12)
the html is in A3 - http://openinsider.com/search?q=GM
what i would like is for 'GM' to be easily changed to another ticker such as 'MSFT' by typing it into cell B1 is this possibe?

