I set my mask from BGR2HSV. I have my image:

How I can change the white color in the mask? So I want to change the white parts with other colors.
Mat mask;
mask = imread("C:\\Users\\...\\Desktop\\...\\mask.png");
if (!img.data)
{
cout << "Could not find the image";
return -1;
}
cvtColor(mask, mask, COLOR_BGR2HSV);
cvtColor(mask, mask, COLOR_HSV2BGR);
imshow("Ergebnis", mask);
waitKey(0);