Apple Search Ads campaign attribution in Firebase after iOS 14

user_2838925 0
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I started running ad campaigns using Apple Search Ads and I'm interested what are the implications after iOS 14 and the whole ATT.

In the Google Analytics docs, it is said that I only need to import the iAdsFramework and the attribution will happen.

Looking at the iAds documentation here, I see that IDFA is not tracked.

Do I still need to request tracking authorization from my users?

I only want to find out how many new users are organic or acquired from Apple Search Ads.

iad firebase google-analytics swift ios
1 Answers

I'm curious about the same topic, but in our case I wonder if it works with SKAdNetwork in order to not request the IDFA

user_8270530
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