I get the following error when trying to run my WatchKit app:
Please try again later. This app has the ITSWatchOnlyContainer key set in its Info.plist, which identifies it as a shell app surrounding a Watch-only app; these are not installable.
I checked the Plists, there is no ITSWatchOnlyContainer entry.
Strangely enough the watch app starts if I check off: supports running without iOS app installation.