I had linked up my google analytics 4 for a week, export daily to bigquery
but when i checked the result in bigquery, the traffic source simply doesn't add up. for example, in bigquery it doesn't appear any 'facebook', as it appeared in google analytics report
which part did i missed out during setup the bigquery linking? does anyone have the same issue?
traffic source in google analytics
traffic source in bigquery
thanks a lot!
GA4 BQ export uses same schema as firebase BigQuery export. You can find the schema documentation here https://support.google.com/firebase/answer/7029846?hl=en
The field you're looking at is not traffic source of the session, but 'Name of the network that first acquired the user.'
What I've found so far is that traffic attribution in GA4 is still not very good. I hope Google is trying to improve it. There's also no way to exclude self-referral traffic as you can in UA.
