Google Analytics 4 Event Parameters

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We have GA4 Enhanced Ecommerce working via GTM on our website. We are tracking all events mentioned in Google's documentation (e.g add_to_cart, begin_checkout, view_item_list).

With events such as 'view_item_list', 'begin_checkout' and 'purchase', we can see them in both 'Realtime' and the GA DebugView (they even show the 'Items' tab with all items within these events), and our dataLayer has no issues:

enter image description here

But when we try to view any of this data in Engagement > Events > 'view_item_list' (for example), the only data displayed is the standard Event Count:

Engagement Events View_item_list

As you can see from the screenshot, there are no parameters for 'view_item_list'. We are not sure how to get the actual data such as 'item_name' or 'item_list_name' to display.

Any help is much appreciated.

Thanks!

Edit:

We have now added these item-scoped parameters as custom dimensions: custom dimensions

However, it's been over 36 hours since we added these, some of these dimensions/parameters have generated cards but nothing is being generated by the 'Items' parameter.

Any help is still much appreciated. Thanks.

google-tag-manager google-analytics-4 google-analytics
1 Answers

Item Names should be available in the "Ecommerce purchases" Report. You do not need to register the parameter as a custom definition for the "item_name" parameter. For example if you upload the "purchase" event in this example, then the item_name of 'jeggings' will be available in the Ecommerce purchases report:

Ecommerce purchases: Item Name

What do you see in the Ecommerce purchases report?

user_144661440
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