Purchase event fires with no page view on UTM tracked sessions

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we have a single page application site and have had some difficulties with pageview tracking, which has now been resolved.

However, we're seeing that when a Google Analytics purchase event fires during the checkout process, the session breaks (being broken by the event) and then the event will be attributed to organic rather than paid (screenshot included). This is also occurring on UTM tracked referral links too.

Has anyone encountered this before? As it's preventing automated Shopping campaigns from learning from conversion data.

enter image description here

enhanced-ecommerce pageviews single-page-application google-analytics events
1 Answers

This happens because the sending of subsequent pages in a Single Page Application takes place (rightly) without the parameter (i.e. gclid or UTMs) but, since the referrer always remains Google, what was Paid traffic subsequently interrupts the session and generates a new one from organic.

Try to check this article to Fix The Rogue Referral Problem In Single-Page Sites: https://www.simoahava.com/gtm-tips/fix-rogue-referral-problem-single-page-sites/

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