The Walkable typeclass contains a function called query with the following type signature:
query :: Monoid c => (a -> c) -> b -> c
In Data.Semigroup, there's a type called First, with a semigroup instance where the accumulating behavior is to return the "leftmost value".
This can be combined with the Monoid on Maybe, which turns any Semigroup into a Monoid with mempty of Nothing, to give the behavior you want.
For example, adapting a function from Inline -> Maybe String, to Pandoc -> Maybe String, can be done like so:
import Text.Pandoc
import Text.Pandoc.Walk (query)
import Data.Semigroup
findUrl :: Inline -> Maybe String
findUrl (Link _ _ target) = Just $ fst target
findUrl _ = Nothing
findFirstUrl :: Pandoc -> Maybe String
findFirstUrl = (fmap getFirst) . (query findUrl')
where
findUrl' :: Inline -> Maybe (First String)
findUrl' = (fmap First) . findUrl
With regards to your concern that this will traverse the entire data structure: Haskell is lazy; it shouldn't traverse any further than it needs to.
As pointed out in the comments, it's also possible to write this by specializing query to the List Monoid:
import Text.Pandoc
import Text.Pandoc.Walk (query)
import Data.Maybe (listToMaybe)
findUrl :: Inline -> [String]
findUrl (Link _ _ target) = [fst target]
findUrl _ = []
findFirstUrl :: Pandoc -> Maybe String
findFirstUrl = listToMaybe . (query findUrl)