Basically it is not possible to use negation in RabbitMQ even in routing key or header's attribute.
As far as I found out, there are 3 options here:
1 - Using an alternate exchange feature
Declare a fanout exchange you'll publish to (let's call it "my-exchange").
Declare a fanout exchange called "junk".
When each consumer declares a queue, it also declares a topic exchange
and a fanout exchange.
The alternate-exchange for the topic exchange should be set to the fanout exchange.
It then binds the topic exchange to "my-exchange", and "junk" to the topic
exchange, with a routing key equal to the topics it doesn't want.
Thus messages with the "bad" routing key go:
[my-exchange] -> [per-consumer-topic] -> [junk]
and the rest go:
[my-exchange] -> [per-consumer-topic] -> [per-consumer-fanout] ->
[per-consumer-queue]
Solution By: Simon MacMullen-2
Thread Reference: http://rabbitmq.1065348.n5.nabble.com/Binding-to-topic-exchange-with-a-negation-wildcard-td21964.html
2 - Using a Router Consumer
On this solution, you will have only 1 consumer bound in your queue, and the
unique responsibility of this consumer will be "redirect" the message to other
exchanges based on your rules.
Now your router logic will be centralized on this "orchestrator" and not in
RabbitMQ anymore (routing keys or header's attr).
3 - Using a Fanout Exchange
This solution is simple but has a huge drawback, scaling.
Basically you will have a Fanout Exchange responsible to deliver the message to
all bound queues and all consumers will receive the message and check if it
should process or discard the message, it means that now the "router logic"
will be on the consumer side.
The problem with this solution is if you want to scale a specific consumer and
your process is not idempotent you will process the message more than 1 time
(the number of instances running of your consumer).
So in my case, the best approach was the Router Consumer.