Django never came up with a standard way how to handle the configuration. Django puts it into the settings.py in the project directory by default which is not very practicable as you wouldn't want to overwrite a file in /usr/lib/python3/{site,dist}-packages/someproject/ to configure your project. Further the file would be gone after a package upgrade.
I would like to package a django project in a way that works with at least sdist, bdist wheel and bdist deb on linux and includes/creates a symlink from /usr/lib/python3/{site,dist}-packages/someproject/settings.py to /etc/someproject/settings.py. This seems to be an impossible feat.
The alternative would be to exec the settings in /etc/ which feels kinda dirty.