Spring CXF Soap Web Service Under Tomcat: No Services Found

I'm trying to set-up a simple CXF Web Service running on Tomcat with CXF and Spring:

I have a Web Application initializer to bootstrap the CXF servlet:

public class WebAppInitializer extends AbstractAnnotationConfigDispatcherServletInitializer
{
  @Override
  protected void registerContextLoaderListener(ServletContext servletContext)
  {
    CXFServlet cxfServlet = new CXFServlet();
    ServletRegistration.Dynamic dispatcher = servletContext.addServlet("cxf", cxfServlet);
    dispatcher.setLoadOnStartup(1);
    dispatcher.addMapping("/services/*");
  }

  .....
}

I have a Spring configuration class:

@Configuration
public class WebServiceConfiguration
{
  @Bean
  public Endpoint endPoint()
  {
    EndpointImpl endpoint = new EndpointImpl(cxf(), eorthoWebService());
    endpoint.getHandlers().add(inboundRequestHandler());
    endpoint.getHandlers().add(outboundRequestHandler());
    //the below works and uses cxf's embedded Jetty server
    //endpoint.publish("http://localhost:9090/services/EorthoWebService");
    //this doesn't work
    endpoint.publish("/EorthoWebService");

    return endpoint;
  }

  @Bean
  public SpringBus cxf()
  {
    return new SpringBus();
  }

  @Bean
  public EorthoWebService eorthoWebService()
  {
    return new EorthoWebServiceImpl();
  }
}

I have a Web Service implementation:

@WebService(endpointInterface = "com.aoa.eortho.ws.service.EorthoWebService")
@SchemaValidation(type = SchemaValidationType.IN)
public class EorthoWebServiceImpl implements EorthoWebService {

    @WebMethod
    public RulesEngineOrthodonticSubmissionResponseEnv processRequest(RulesEngineOrthodonticSubmissionRequestEnv requestEnvelope) {
        ...
    }
}

When I hit /services I get the output:

No services have been found.

The only way I can it to work is by publishing as below which seems to publish it to an embedded Jetty server rather than the Tomcat instance it is deployed to:

endpoint.publish("http://localhost:9090/services/EorthoWebService");

What am I missing to get it working on Tomcat using:

endpoint.publish("/EorthoWebService");