What is the difference between with_entities and load_only in SQLAlchemy?

When querying my database, I only want to load specified columns. Creating a query with with_entities requires a reference to the model column attribute, while creating a query with load_only requires a string corresponding to the column name. I would prefer to use load_only because it is easier to create a dynamic query using strings. What is the difference between the two?

load_only documentation

with_entities documentation