--add-modules only on compilation

I'm building my project with maven and java-9. I've added in my pom.xml file:

<plugin>
    <artifactId>maven-compiler-plugin</artifactId>
    <version>${maven-compiler-plugin.version}</version>
    <configuration>
        <source>${java.version}</source>
        <target>${java.version}</target>
        <compilerArgs>
            <arg>--add-modules</arg>
            <arg>java.xml.bind</arg>
        </compilerArgs>
    </configuration>
</plugin>

But still, to run the application I have to run it like this:

java -jar --add-modules java.xml.bind my-app.jar

Is there a way to build the application, to run from the command line without --add-modules java.xml.bind to java command line arguments?