Resize and change bitrate with ffmpeg

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Noobish question here: I need to lower the quality of a video both by scaling it down and changing its bitrate (as an alternative to watermarking it for a client).

I have tried:

ffmpeg -i input_video.mp4 -vf scale=1200:600 -v:b 10M output_video.mp4

Of course, this is wrong. I guess there is another way to append the bitrate command.

Any help?

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