How to insert picture in the Delphi program itself?

I have used a TImage component in my program.

At runtime, I add an image to the component by using:

Image1.Picture.LoadFromFile('C:\Users\53941\Pictures\eq1.jpg');

Now, I want to run this program on some other computer, which would not have this image file at the source I have given in the code.

So, how can I store this image file in the program executable itself?