.vimrc remap jj <ESC> not working - taken literally

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in my .vimrc I have the following imap jj <ESC>

When I type jj however while in insert mode, instead of exiting insert mode VIM literally types <ESC> into my document. Hitting the escape button does take me from insert to command mode, as expected.

How do I remap jj to allow me to exit insert mode?

I am using vim 7.4 on Ubuntu 16.04

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