Use different loaders for files with same extension

I want to be able to use two different loaders for '*.less' files. Default one for all, but other for '*.less?module' files. In webpack 1.x it was possible through:

module: {
        rules: [
            {
                test: /\.less$|\.css$/,
                use: ...
            },
            {
                test: /\.less\?module$/,
                use: ...
            },

How to do it in webpack 2 or 3?