Property initializer syntax in ESnext

I understand there is a TC-39 proposal for a new syntax called "property initializer syntax" in JavaScript classes.

I haven't yet found much documentation for this, but it is used in an egghead course when discussing React.

class Foo {
  bar = () => {
    return this;
  }
}

What is the purpose of this proposal? How does it differ from:

class Foo {
  bar() {
    return this;
  }
}