JS quote best practices? ES6 / React -- single, double, backticks?

All of these work of course, but which one is the best practice for ES6 in a jsx file? (ignoring the formatting). It is my understanding that template strings are meant mostly (solely?) for descriptive console logging and not for regular usage?

<div className={`dropdown-menu dropdown-menu-media`}/>
<div className={"dropdown-menu dropdown-menu-media"}/>
<div className={'dropdown-menu dropdown-menu-media'}/>

I realize there is no functional difference between single and double quotes (unless you are alternating between the two to avoid escaping)... but... is one or the other more common or is it "completely" a matter of 'taste' ? i.e. if you were going through code and saw single and double quotes randomly changing for the same case / usage, and you had to make it uniform, which would you use?

const inputProps = {
      onChange: this.onChange,
      className: 'form-control',
      id: "someId",
      status: 'active',
      isOpen: "open"
    };