ESC POS command ESC* for printing bit image on printer

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I want to print a bitmap logo file with ESC POS command ESC*. Following is the link for technical documentation of the command.

https://reference.epson-biz.com/modules/ref_escpos/index.php?content_id=88

According to me, the printer requires the image data in the form of 1s and 0s. So, it prints a dot, with the occurrence of 1 and blank, with the occurrence of 0. But I am not able to figure out how to send multi line bit image data with the help of above command, since the command accepts only the image data in the horizontal direction. Please help me with the problem.

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