Cordova Error 65 when trying to build app for iOS

I am trying to run my Cordova app on the connected iPhone, but everytime I try to do cordova run I am getting the following error

Check dependencies

No profiles for 'com.myapp.chat' were found: Xcode couldn't find a provisioning profile matching 'com.myapp.chat'. Code signing is required for product type 'Application' in SDK 'iOS 10.3'

I have created a build.json file in the root directory of the project with the following contents

{
  "ios": {
    "debug": {
      "developmentTeam": "some_id_here"
    },

    "release": {
      "developmentTeam": "some_id_here",
      "codeSignIdentity": "My App",
      "packageType": "ad-hoc"
    }
  }
}

The ID of the profile is correct, I have downloaded it from the developer support page, the com.myapp.chat package name is also registered on that provisioning profile.

I have XCode 8.3.2 installed, and I have logged in with my account in it in Preferences > Accounts, then I have clicked Download All Profiles.

EDIT: I am using Cordova CLI to build the app.

What am I doing wrong please?