How to create a struct with a vector of references?

Rust seems like such an optimal language - I should've known fighting the compiler would be the price. I'm trying to create a constructor for a struct, and I'm getting does not live long enough errors.

Distilled to the barest of bones, I have:

fn main() {
    println!("RUST PLEASE");
}

struct Help<'a> {
    list: Vec<&'a Traits>
}

impl<'a> Help<'a> {
    fn new() -> Help<'a> {
        Help { list: vec![&Test] }
    }
}

trait Traits {
    fn mice(&self);
}

struct Test;
impl Traits for Test {
    fn mice(&self) { print!("WHY"); }
}

So, I'm doing this because that vector list is supposed to hold a list of trait objects. It (supposedly) holds heterogeneously any class that implements the supplied trait. As I understand it, that means I have to use references so the vector has a real size to work with. And since it's a reference, the lifetime has to be there to ensure they live and die together.

The thing is, I know what's wrong. In new, that Test belongs in the new scope, and I try to pass its reference up and out of the function. If I do that, Test goes out of scope and the reference is bad. So what do I do? How can I get the object to last the lifetime of Help? After all, there's really no one to own it.

Also, if anybody has any tips in general on how to return references out of a function in general, I'd be very happy to hear them.

EDIT This is not the same as simply passing up ownership of the object; I can't do that because the vector needs a reference instead of an object on the stack. The answer by Simon is probably what I'm looking for - I had forgotten I could box things up like that.