What's the point of remote/cloud memcached service?

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As far as I understand, memcached is mainly used to cache key value objects in local memory to speed up access.

But on platform like heroku, to use memcached you have to choose add-on like Memcachier, which is cloud based. I don't understand why is that useful? The network latency is orders of magnitude higher than accessing local memory and completely unpredictable.

So what am I missing?

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