Change ListViewItem text color

I am currently creating ListViewItems programatically like so:

ListView.Items.Add(New With {Key .Name = ItemName, Key .DateCreated = ItemDateCreated, Key .Description = ItemDescription})

I have found no way of changing the color of the item, as I have not found a way of creating a ListViewItem with sub items in any other way than this one.

Is it possible to change the color of the item's text (or background if not possible), while still being able to have subitems?

EDIT - This is my XAML:

<ListView x:Name="ListView" Opacity="0.75">
    <ListView.View>
        <GridView x:Name="ListViewGridView">
            <GridViewColumn Header="Name" Width="155" DisplayMemberBinding="{Binding Path=Name}"/>
            <GridViewColumn Header="Date Created" Width="150" DisplayMemberBinding="{Binding Path=DateCreated}"/>
            <GridViewColumn Header="Description" Width="250" DisplayMemberBinding="{Binding Path=Description}"/>
        </GridView>
    </ListView.View>
</ListView>