Dereferencing a pointer when using NSLog in Objective-C

NSDate *now = [NSDate date];
NSLog(@"This NSDate object lives at %p", now);
NSLog(@"The date is %@", now);

Ok, from this code, I know that now is a pointer to an NSDate object, but on the code at line 3, how can you dereference a pointer without an asterisk? Why don't we do code like this on the 3rd line:

NSLog(@"The date is %@", *now);