Naming conventions for 32 vs 64 bit Windows installer

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If you release software with both a 32 bit and 64 bit installer, what is the correct standard convention to follow?

For example, if you look at some of the top applications on sourceforge, you come up with a verity of names

  • win32 vs win64
  • x32 vs x64
  • x86 vs x86-64
  • x86-32 vs x86-64
  • and a bunch others

What is correct?

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