How can I apply a matrix transform to each row of a NumPy array efficiently?

Let's say I have a 2d NumPy ndarray, like so:

[[ 0, 1, 2, 3 ],
 [ 4, 5, 6, 7 ],
 [ 8, 9, 10, 11 ]]

Conceptually speaking, what I want to do is this:

For each row:
    Transpose the row
    Multiply the transposed row by a transformation matrix
    Transpose the result
    Store the result in the original ndarray, overwriting the original row data

I have an extremely slow, brute-force method which functionally achieves this:

import numpy as np
transform_matrix = np.matrix( /* 4x4 matrix setup clipped for brevity */ )
for i, row in enumerate( data ):
    tr = row.reshape( ( 4, 1 ) )
    new_row = np.dot( transform_matrix, tr )
    data[i] = new_row.reshape( ( 1, 4 ) )

However, this seems like the sort of operation that NumPy should do well with. I assume that - as someone new to NumPy - I'm just missing something fundamental in the documentation. Any pointers?

Note that if it's faster to create a new ndarray rather than edit it in-place, that can work for what I'm doing, too; speed of the operation is the primary concern.