Can I send a released application with Eclipse directly to a device?

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I'm in the process of doing testing that requires testing with the released build. The process I have of releasing an app to my device currently involves a rather complex set of steps, from exporting a released app in eclipse to emailing it to myself. Ideally, I'd like to find something almost as easy as just hitting the play button is for releasing an unsigned version. Is there a way to do this entirely from eclipse?

I should say, I don't mind going through the typing the password process, but I'd like to just automatically export the app upon compiling to the device.

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