Google Play installed on Genymotion fails to start

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Genymotion 2.0 has no Google Play as several people have reported here.

  • I have Genymotion 2.0 running with ADB. Running as a Galaxy S4 with Android 4.3.

  • I have tried to install and run Google Play 4.5.10 and 4.4.22. Genymotion allows drag and drop of APKs to install.

  • In both cases Google Play installs, I can see it in settings-apps, it is listed as an app, but when I attempt to run it - an app appears to start (white flash) then immediately stops.

  • Can anyone help me past this?

The reasons for this question and the reasons for not using other answered questions is because I do not want to install a new device (the ZEEZOnline solution), and I do not simply need a new account configured (another common response when Google Play is running)

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