how to avoid to Specify a username and password for datasource in SSRS?

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I am using SSRS as a part of my project for displaying reports. It accesses data from SQL data source.Here my problem is that each time I view my report on the browser, it asks me like this

"Specify a user name and password for data source"

I need to avoid this prompt while seeing my report on the browser. Kindly suggest what should i do to get rid of my problem.

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