Best way to store multiple lines of data in MySQL?

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I'm looking at storing multiple lines of data in MySQL (or your choice), an example would be a poem. I wouldn't know how many lines it could be and I have to keep its structure intact so when I go display it to my end users on a site it is properly formatted.

I could be storing anywhere between 100 characters to 100,000. I'd rather shy from using plain text unless someone can help me figure out an easier method.

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