Listen For Process Start and End

I'm new to Windows API programming. I am aware that there are ways to check if a process is already running (via enumeration). However, I was wondering if there was a way to listen for when a process starts and ends (for example, notepad.exe) and then perform some action when the starting or ending of that process has been detected. I assume that one could run a continuous enumeration and check loop for every marginal unit of time, but I was wondering if there was a cleaner solution.