Android Google Play intent referrer

I'm launching Google Play like this:

Intent intent = new Intent(Intent.ACTION_VIEW, Uri.parse("market://details?id=com.example"));                                                           
intent.addFlags(Intent.FLAG_ACTIVITY_NO_HISTORY | Intent.FLAG_ACTIVITY_CLEAR_WHEN_TASK_RESET);
startActivity(intent);

I'd like to include referrer data, as explained here: https://developers.google.com/analytics/devguides/collection/android/devguide#google-play-builder Unfortunetely it generates the url which leads to the google play website. What's the equivalent for the intent? I'd be thankful for a sample source code.

Thanks.