What is the use of "#pragma section <XYZ>" in C?

What is the use of "#pragma section <XYZ>" in C ?

I have come across C code file where the following kind was used:-

#define XYZ "ITEM 26.G03"

#pragma section <XYZ>

where XYZ is: #define XYZ "ITEM 26.G03"

I need some explaination on the use of "#pragma section"