Django: How to hide Traceback in unit tests for readability?

I find it a bit irritating getting so much details for a simple failed unit test. Is it possible to suppress everything but the actual defined assert message?

Creating test database for alias 'default'...
.F
======================================================================
FAIL: test_get_sales_item_for_company (my_app.tests.SalesItemModelTest)
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Traceback (most recent call last):
  File "/home/kave/projects/my/my_app/tests.py", line 61, in test_get_sales_item_for_company
    self.assertEqual(sales_items.count(), 1, 'Expected one sales item for this company, but got %s' % sales_items.count())
AssertionError: Expected one sales item for this company, but got 2

----------------------------------------------------------------------
Ran 2 tests in 0.313s

FAILED (failures=1)
Destroying test database for alias 'default'...

I find this bit unnecessary. I need to know the test name (method) that failed and the assert message. No need for traceback really..

Traceback (most recent call last):
  File "/home/kave/projects/my/my_app/tests.py", line 61, in test_get_sales_item_for_company
    self.assertEqual(sales_items.count(), 1, 'Expected one sales item for this company, but got %s' % sales_items.count())