Convert xml string to Java object

I have the following xml string. I want to convert it in to a java object, to map each tag with the fields of that object. Its better that if I can introduce different field names compared to tag name. How I can do that? I am looking on JAXB but I am still confused about parts like "ns4:response" and tags within tags. Thank you in advance...

<ns4:response>
    <count>1</count>
    <limit>1</limit>
    <offset>1</offset>
    <ns3:payload xsi:type="productsPayload">
        <products>
            <product>
                <avgRating xsi:nil="true"/>
                <brand>Candie's</brand>
                <description>
                    <longDescription>
                    long descriptions
                    </longDescription>
                    <shortDescription>
                    short description
                    </shortDescription>
                </description>
                <images>
                    <image>
                        <altText>alternate text</altText>
                        <height>180.0</height>
                        <url>
                        url
                        </url>
                        <width>180.0</width>
                    </image>
                </images>
                <price>
                    <clearancePrice xsi:nil="true"/>
                    <regularPrice xsi:nil="true"/>
                    <salePrice>28.0</salePrice>
                </price>
            </product>
        </products>
    </ns3:payload>
</ns4:response>