ASP.NET Web API Model Binding

I'm using Web API within ASP .NET MVC 4 RC, and I have a method that takes a complex object with nullable DateTime properties. I want the values of the input to be read from the query string, so I have something like this:

public class MyCriteria
{
    public int? ID { get; set; }
    public DateTime? Date { get; set; }
}

[HttpGet]
public IEnumerable<MyResult> Search([FromUri]MyCriteria criteria)
{
    // Do stuff here.
}

This works well if I pass a standard date format in the query string such as 01/15/2012:

http://mysite/Search?ID=1&Date=01/15/2012

However, I want to specify a custom format for the DateTime (maybe MMddyyyy)... for example:

http://mysite/Search?ID=1&Date=01152012

Edit:

I've tried to apply a custom model binder, but I haven't had any luck applying it to only DateTime objects. The ModelBinderProvider I've tried looks something like this:

public class DateTimeModelBinderProvider : ModelBinderProvider
{
    public override IModelBinder GetBinder(HttpActionContext actionContext, ModelBindingContext bindingContext)
    {
        if (bindingContext.ModelType == typeof(DateTime) || bindingContext.ModelType == typeof(DateTime?))
        {
            return new DateTimeModelBinder();
        }
        return null;
    }
}

// In the Global.asax
GlobalConfiguration.Configuration.Services.Add(typeof(ModelBinderProvider), new DateTimeModelBinderProvider());

The new model binder provider is created, but GetBinder is only called once (for the complex model parameter, but not for each property within the model). This makes sense, but I would like to find a way to make it to use my DateTimeModelBinder for DateTime properties, while using the default binding for non-DateTime properties. Is there a way to override the default ModelBinder and specify how each property is bound?

Thanks!!!