Insert values with single quotation in PostgreSQL

I want to run the following query with a single quoted value.

INSERT INTO web_camp_keywords (web_id, keyword) VALUES (195, 'abc'hotels')

I just want to add abc'hotels value. I used backslash, but it did not work.

INSERT INTO web_camp_keywords (web_id, keyword) VALUES (195, 'abc\'hotels')

How can I resolve this?