Google Analytics Content Experiments: Possible to setup Variations for Multiple Pages at once?

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I've recently learned about the new Google Analytics Content Experiments which looks interesting. ( http://analytics.blogspot.nl/2012/06/helping-to-create-better-websites.html )

The standard usecase seems to be that for a certain page, say a product detail page, you supply variations (different urls) and select a percentage of users that are included in the test. Such a user will be presented a variation of the product-detail page (and will continue to be presented the same variation over and over for continuation/ux reasons, based on cookies presumably) .

All fine and good.

However, say I have 100 products on my site. Just testing a variation on 1 of those products has imho the following disadvantages:

  • slow progressing tests because of lower nr of visitors.
  • the test isn't isolated. I.e: since other product detail pages aren't included in the test, displaying a variation-page for 1 product-detail page while all other product-detail pages show the original can (will) lead to a confusing experience (and thus skewed conversion statistics) for the user that browses multiple products, which most of them do.

To me it seems far better to be able to dynamically include all products of a certain type into the same test (e.g: all TV's) , for example by enabling to set some regular expression or other filter on urls to include in the test.

Is such a thing possible currently, scheduled, useful, or completely missing the point?

EDIT

Part of the solution seems to be "relative urls" https://support.google.com/analytics/bin/answer.py?hl=en&answer=2664470

Taking the previous example one step further, we can see how the use of relative URLs lets you easily run an experiment on a set of different original pages, and test visual alternatives across that group of pages (e.g., the product pages in an e-commerce site).

Remaining question: How to dynamically tag which pages belong to the experiment (e.g: based on regex)

Thanks.

google-experiments google-analytics ab-testing
5 Answers

I recently implemented a GA experiment to test out different text on a nav bar across many pages. This is what worked for me:

  • Set up the experiment in GA for a single page. E.g. index.html and index.html?var=menu2.
  • Implement the solution across multiple pages. Specifically, insert the GA experiment code in all the pages that you want to run the test. Then ensure that your page(s) can render the page variation based on the parameter passed. My php code went something like this: If var=menu2, display page with menu2; otherwise, display original menu.
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