iOS6 UDID - What advantages does identifierForVendor have over identifierForAdvertising?

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Apple is changing their privacy settings for iOS6 and deprecating device UUIDs (UDIDs). According to a WWDC presentation and the docs there are two replacements for the UDIDs, both in the UIDevice class:

-identifierForVendor

  • ID that is identical between apps from the same developer.
  • Erased with removal of the last app for that Team ID.
  • Backed up.

-identifierForAdvertising

  • Unique to the device.
  • Available to all applications; used for advertising — iAd has converted from UDID for iOS 6 and later.
  • Reset with "Erase All Content & Settings".
  • Backed up.

It seems to me that -identifierForVendor is inferior to -identifierForAdvertising since it would get reset on last uninstall of an app from a vendor and by "erase all contents & settings".

What advantages does -identifierForVendor have over -identifierForAdvertising?

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