I want to display text in column header of ssrs 2010 like below image. i am able to display text vertically but it will display text top to bottom.

I am using visual studio 2010 and local report (RDLC file).
I want to display text in column header of ssrs 2010 like below image. i am able to display text vertically but it will display text top to bottom.

I am using visual studio 2010 and local report (RDLC file).
Although Jeroen is correct in his statement in that it is not possible without the use of Rotate 270, if all you want to do is display a static word (like "Category"?) you can do the below method. Unfortunately, for those that want to display an <<Expr>> in this format, this method obviously would not work.
For those of us that do not have this feature, but still want to implement it, what I did was:
Take a screenshot, a snip using the Snipping tool, whatever you want to get an image of the text/textbox
Using the toolbox, insert the snip into your report
This visually looks like it did the trick.
@Liquid Core to your comment, I am not sure how you found these options.