Select td based on data attribute

Possible Duplicate:
Jquery selectors on custom data attributes on HTML5

How can I select all td with html data attribute equal to some value?

E.G. Fiddle

$("td").dblclick(function (e) {    
    var columnNumber = $(this).data('column');
    console.log(columnNumber);
    $("td column=" + columnNumber).css('background-color', 'blue');;
});