Called a function with "cout" statement inside a "cout" statement

I came across this rather vague behavior when messing around with code , here's the example :

#include <iostream>

using namespace std;


int print(void);

int main(void)
{
    cout << "The Lucky " << print() << endl;     //This line
    return 0;
}

int print(void)
{
    cout << "No : ";
    return 3;
}

In my code, the statement with comment //This lineis supposed to print out The Lucky No : 3, but instead it was printed No : The Lucky 3. What causes this behavior? Does this have to do with C++ standard or its behavior vary from one compiler to another?