Javascript Scope in Injected Function

(function(){
    var privateSomething = "Boom!";
    var fn = function(){}
    fn.addFunc = function(obj) {
        alert('Yeah i can do this: '+privateSomething);
        for(var i in obj) fn[i] = obj[i];
    }
    window.fn=fn;
})();

fn.addFunc({
    whereAmI:function()
    {
        alert('Nope I\'ll get an error here: '+privateSomething);
    }
});

fn.whereAmI();

Why can't whereAmI() access privateSomething? and how do i place whereAmI() in the same context as addFunc()?